High glamour by the pool
Kate Moss has been appointed as the new face and body of global brand St.Tropez, known for its naturally glamorous approach to self-tanning.
The choice of model was fairly easy when St.Tropez began planning its first-ever global advertising campaign. Kate Moss had been a long-time advocate, using the products since their launch. “It’s a really trustworthy, cool brand,” she says. “I always feel more comfortable with a St.Tropez tan.”
For Michelle Feeney, CEO of PZ Cussons Beauty (owners of St.Tropez), Kate’s fashion icon status resonates with woman across all age groups and continents. “Not only is she beautiful but she has this amazing attitude. St. Tropez is about confidence.”
For fashion and beauty fans wanting to obtain the “Kate tan”, St.Tropez global tanning and skin-finishing expert Nichola Joss advises, “Skin-finishing and tanning has become part of our regular beauty regime, and St.Tropez products offer incredible versatility, taking you from beach to party, summer to winter.
“To achieve Kate’s pool-side bronze for the shoot, the St.Tropez Self Tan Bronzing Mousse applied with a St.Tropez Applicator Mitt gives a natural-looking, streak-free result with a flawless finish. St.Tropez Powder Bronzer perfects the look with a beautiful contoured effect and enhances the natural shape of Kate’s body.”
www.st-tropez.com
facebook.com/sttropeztan
twitter@sttropeztan
