REDLINE COMPANY
Redline always like a good party so, when the company celebrated 20 years as a pacesetting external marketing department on the Costa del Sol, Italian chiringuito La Dolce Vita proved to be the ideal venue. Warming to the theme of “It’s a jungle out there” – the slogan from Redline’s marketing packages – guests were greeted by a menagerie of animal mascots and given a tropical hat before being happily directed to a free bar with bubbly and beer, a selection of tapas and a three-tier birthday cake.
Welcoming guests and accepting their congratulations, founder Line Lyster said she believed Redline’s success was due to her team’s international origins, comprising South American, South African, European, Scandinavian, Spanish and English marketers, “plus a constant stream of interns from all over the world who bring their own fresh ideas… I am thrilled to have reached this important milestone and I would like to thank everyone who has played a part in Redline’s achievements.”
