ASTON MARTIN HAS ALWAYS TRIED TO TRANSCEND ITS MAIN PUBLIC IMAGE AS AN AUTOMOBILE DEVELOPER AND MANUFACTURER SINCE THE COMPANY’S FOUNDING IN 1993
In line with this ongoing objective of developing a “reputation for discernment and dynamism”, the British luxury brand has forged various partnerships over the past century to create a diverse selection of exclusive luxury products – now brought together in an “Art of Living” curated collection of Aston Martin artisan products and bespoke experiences.
According to Aston Martin executive vice president and chief creative officer Marek Reichman, “Aston Martin’s Art of Living distils our spirit and ethos. It is a beautiful mix of design, technology and style to enhance your life. It is deep in our culture; it is in everything we create for our customers.”
Featuring cutting-edge technology, iconic design and exceptional craftsmanship, the collection offers “behind- the-scenes access at some of the world’s best events; it is a unique pair of sunglasses, a beautiful watch or an exquisite silk scarf. It is a way of life that captures the very essence of the Aston Martin brand.”
One example of Art of Living in practice is the AM37, a 37-foot powerboat created as “the ultimate in maritime refinement” in partnership with Quintessence Yachts. The new boat is described as showcasing the Aston Martin design philosophy, “where luxury meets technical excellence to create a powerful yet understated product”. This year Marma London also launched an innovative new range of Aston Martin eyewear, with detailing inspired by the lines of Aston Martin Racing cars. As managing director of AM Brands Katia Bassi notes: “The Art of Living portfolio of products (is) delivered with the same care and quality that would be expected of a bespoke Aston Martin sports car. This programme provides us with the opportunity to engage with our customers on a new level. We want them to share in the Aston Martin lifestyle.