An inaugural conference organised by Discesur on “Large-Format Ceramics, Ventilated Façades and Thermal Comfort” highlighted a trend in new architecture that focuses on the conviction that people’s key essence “tends towards nature”. Organised by Discesur – part of the Saint-Gobain Group, a company leader in the marketing of cladding, flooring and kitchen and bathroom equipment – the event was launched with the objective of responding to growing demands for sustainability and a commitment to and awareness of nature. Participants in the conference highlighted the fact that vertical gardens, vegetation and sustainable buildings are increasingly finding a place among bricks and mortar in the current urban landscape. Landscaper Isabel Alguacil, from Paisaje Libre, affirmed this commitment and its advantages in her presentation. First of all, she noted, the environmental benefits were quantifiable, including ecological balance, CO2 absorption, reduction in acoustic levels, increase in flora and fauna biodiversity, and reduction in buildings’ high temperature. Second were the sociological benefits, as common green areas facilitated an increase in interaction and relaxation, and reduced stress produced by a frenetic city pace. And third: the aesthetic. As an example, she cited Madrid city, which has been focusing more and more on green façades, sustainable roofs, green infrastructures, urban gardens, and microclimates with water or sustainable drainage.