Marbella gastro-bar restaurant Breathe celebrated its fourth anniversary in October by presenting a sustainable reforestation project for developing countries. The event was attended by Cristóbal Garre from Marbella Town Hall, who spoke about the work that had been carried out since the project’s inception. This pioneering initiative in the Spanish catering industry is part of the global Sustainably Run project led by Marvin Baker. After years of working together, Breathe is now committed to increasing the number of trees planted, and publicising and spreading the word about the project, with the help of its clients and the Marbella community. Breathe’s managers decided to add a small increase to each table’s bill for this purpose. “This way,” they explained, “customers are paying the amount needed (€1.49) to plant a fruit tree in a developing country, offsetting the environmental impact of their food and helping to alleviate poverty there. This reforestation project is part of the Carbon Free Dining initiative, designed to give restaurants a warranty that demonstrates their passion for the environment and sustainability.” To date, Breathe says it has planted nearly 40,000 trees in the Usambara mountain area in Tanzania. The project is now highlighted on the Breathe Gift Trees website, which allows each tree to be viewed and geo-located, offering a high level of detail and transparency about the process. There is also the option to contribute to the planting of a few trees as well as countless more in different packages (from €1.49 to €1,490). Breathe founder and ambassador Aguilene Benicio said the way in which they have incentivised financial support would be expanded. “After four years in the making, we have a large database of customers, so we are going to send them information to involve them on a larger scale in this project. If they in turn share it with others, we can cultivate and grow the planting of more trees. We want to use our marketing expertise to give it a strong motivation and gain more support from all sectors.” Aguilene Benicio began this journey after meeting Marvin Baker in 2018, when she became “excited about the idea of supporting the planet
GASTRO-BAR RESTAURANT BREATHE
PRESENTATION OF SUSTAINABLE REFORESTATION PROJECT
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through very concrete actions”. According to Benicio, once they have met their objectives in Tanzania, they will set their next goals in Latin America. “Unfortunately, to think of doing something like this in Europe would multiply the costs by five, but I don’t rule it out.” Meanwhile, the current strategy is being carried out thanks to the involvement of local farmers who provide their land to plant these trees and in return benefit from their fruits. Papayas, mangoes and moringa, which take about a year to bear fruit, have been harvested. As an example, Baker says that a typical family of four that contributes to the project receives between 4,000 and 5,000 fruit trees with which to thrive and alleviate hunger in the area. Additional benefits include reducing CO2 emissions, repairing ecosystems, creating food, health and education opportunities, and reducing the carbon footprint.
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SHOWCASE OF L ATEST TRENDS AND PRODUCTS
The second edition of Design Week Marbella attracted more than 12,000 visitors, according to the organisers. Both professionals and private individuals were able to discover new trends in design, ar chitecture and construction, and view a range of latest textile prod ucts, furnishings and furniture models. Participation was also reported to be high, with more than 450 -level companies and businesses – local, national and inter national – and leading professionals including interior decorators, architects, landscape architects, designers and artists taking part in the fair. In addition to exhibitions, the fair also organised seminars, work shops, conferences and networking opportunities, as well as live art and artisanal experiences and diverse culinary options for visitors and exhibitors.