A Revolution in Luxury Motion

Open Road

A Revolution in Luxury Motion


Not so long ago it would have seemed like something out of a science fiction movie, but the era of self-driving cars on our roads is much closer to reality than a fantasy script. Mercedes is the latest marque manufacturer to enter the intriguing world of “self-propelled” and “self-reliant” cars, unveiling its F 015 luxury sedan at the 2015 International Consumer Electronics Show in Las Vegas.

According to Mercedes, the focus is on demonstrating how the automobile is changing from a means of transportation to a “private retreating space”.

The pivotal feature of the innovative, lounge-like interior concept is a variable seating system with four rotating lounge chairs that allow a face-to-face seat configuration. All four passengers can work, relax or communicate; and, in order to make getting in and out of the car easier, the electrically powered seats also swing outwards by 30 degrees as soon as the doors are opened.

Another key aspect of the research vehicle is a continuous exchange of information between vehicle, passengers and the outside world, facilitated by six display screens integrated into the instrument panel and the rear and side panels – thus converting the interior of the F 015 Luxury in Motion into a digital arena.

Passengers can interact intuitively with the connected vehicle – which employs laser projection and LED displays and is electrically propelled – through gestures, eye-tracking or by touching the high-resolution screens.

The F015 encapsulates Mercedes’ vision of a rapidly changing world, with the number of mega-cities with more than 10 million inhabitants expected to increase from 30 to more than 40 by 2013. “The single most important luxury goods of the 21st century are private space and time,” says Dr Dieter Zetsche, chairman of Daimler AG and head of Mercedes-Benz Cars. “Autonomously driving cars by Mercedes-Benz shall offer exactly that. With the F 015 Luxury in Motion, this revolutionary concept of mobility becomes tangible for the first time.”

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