Visitors from 51 countries gained valuable insight into latest trends and products when Spain’s premier home interiors fair returned to its autumn date. According to the organisers, the four-day Feria Hábitat Valencia attracted a total of 23,174 trade visitors from Spain and other countries, “well above the most optimistic forecasts”.The number was considered to be a turning point for the fair, which tripled in size this year as it returned to its traditional dates in September. “These two moves were justified by the final visitor numbers, which were a significant increase over the number recorded for the 2016 edition of the fair, when Hábitat was still being held in February alongside Cevisama and FIMMA-Maderalia.”
Among the professionals visiting Feria Hábitat Valencia, “there was a notable proportion from abroad, with 18 per cent of all visitors hailing from a wide range of countries – from 51 different markets in fact”.
Forty per cent of these professionals came from the European Union, while eastern Europe became the second biggest source of visitors from the interiors industry, generating 17 per cent of all accredited foreign visitors to the fair. They were followed by Latin America (14 per cent), Asia (10 per cent), northern Africa (nine per cent), North America (six per cent) and the Middle East (four per cent).
In terms of the visitors’ professional profiles, two stood out in particular: retail professionals (shops selling furniture to the public) and specifiers (architects, decorators and designers) more closely involved in projects and the contract sector.
“Whilst these two profiles accounted for 37 per cent and 21 per cent of the bulk of visitors to Hábitat, other significant groups were sales agents (12 per cent of all visitors), buying groups (12 per cent), wholesalers/importers (10 per cent), and professionals from the construction and property development sectors (eight per cent). Along with these there were also other groups that, whilst not professionals in the strict sense of the word, were nonetheless a significant presence at the fair. These included students of design, for whom the Salón nude and Ágora nude zone was the favourite space, and journalists and media professionals. In fact, this last edition of Hábitat accredited 253 journalists from 16 different countries.”
The Hábitat team is now working on the next fair, which will be held from Tuesday to Friday, 18-21 September 2018, “with the same format, at the same venue and in the same place on the exhibition calendar that produced such great results this year”.