ATALAYAEMOTION
START A NEW LIFE FULL OF EMOTIONS
Located in Estepona municipality, Atalaya Emotion is a magnificent residen tial complex that is being developed by TM Real Estate Group. The area is surrounded by 10 golf courses, and it is less than 10 minutes by car from Puer to Banús. This project offers the perfect option to enjoy the renowned Med iterranean lifestyle, with more than 6,700 square metres of communal areas. Residents can take full advantage of the wonderful Mediterranean climate with some stunning adult swimming pools (one totally heated), jacuzzis, a water jets areas, a lake with a relaxing island, yoga area, a totally equipped gym, a petanque court, a children’s park and Wi-Fi in the communal areas. Atalaya Emotion comprises 63 apartments, with two or three bedrooms and two bathrooms, and including several different orientations: south, east, south-east and west. The apartments are available in three property types: Ground-floor – with an extensive garden and direct access to the communal areas.
Middle-floor – including a superb covered terrace. Penthouses – incorporating a spectacular private solarium, with barbecue, sink and jacuzzi pre-installation. The apartments are highlighted by spacious rooms with bedrooms up to 18 square metres, the living areas provide direct access to the terrace, and each property comes with underfloor heating and aerothermy. Atalaya Emotion’s apartments are equipped with all appliances, and they include underground garages and storage rooms. Scan the QR code for more information.
TM Real Estate Group comercial@tmgrupoinmobiliario.com Tel. (+34) 902 151 512 www.tmgrupoinmobiliario.com
THE METAVERSE AND DESIGN BRANDS
BY DAVID MILLON
The metaverse is the new ecosystem of business and digital presence in which communication, product marketing and advertising offer more immer sive and enriched experiences. One of the main attractions of web 3.0 is its potential as a sales and distribution channel, which helps to increase brand visibility and awareness and to obtain more accurate and relevant data. From these activities, the metaverse has already formed its own new econo my: in 2021 alone, more than $41 billion in NFT sales were generated. Following this, the forecasts for 2024 are promising: it is estimated that it will exceed $800 billion, of which $100 million will come from the luxury sector exclusively. Seventy per cent of brands are expected to be present in the metaverse in the next three years. Regarding NFTs, these are digital and unique goods that have established a method to convey exclusivity and brand essence. Cryptoart is a new way of collecting art that, thanks to blockchain technology, allows interior designers, designers and brands to exhibit and sell their work on marketplaces in real time. By holding copyright, artists will also receive royalties from secondary sales of their NFTs. Just as there is only one Da Vinci Gioconda, each NFT is a singular element in itself. And, although it can be copied, the owner has a certificate of authenticity that grants them the rights of acquisition. NFTs manage to transfer the authenticity of the analog world to the digital world. This is a great opportunity to commercialise the design. The metaverse blurs physical limitations and allows you to create custom digital products and designs that can, in turn, be a source of inspiration for physical designs. This aspect is closely linked to the concept of Phygi tal, which refers to the idea of transforming the digital into the physical, and which presents new business opportunities for brands in the architecture, home interiors and design products spheres. NFT goods open up possibilities for the design sector through personalisa tion, since the blockchain system allows the uniqueness of pieces to be certi fied, ensuring the exclusivity of each piece of furniture or virtual design.
We are talking, therefore, about authentic limited units, and even about new business opportunities that will be able to monetise renders and prototypes such as NFTs and take them to the industry for manufacturing and marketing.
David Millon is a strategic business consultant: www.davidmillon.com Photos created by Andrés Reisinger: www.reisinger.studio
