Design Showcase

Dedicated to quality and innovation, the 56th edition of Salone del Mobile concluded last month after six days showcasing trend-setting Italian and international creativity and manufacturing interpretation.
Centred on the overall theme of “Contemporary Elegance”, the 2017 fair also featured a common thread of luxury: “a synonym for precious and theatrical, well-measured exclusivity: the quality of elegance”.

Five events were held concurrently at the Fiera Milano exhibition centre in Rho: Salone Internazionale del Mobile, International Furnishing Accessories Exhibition, Euroluce, Workplace3.0 and SaloneSatellite.
One of the key objectives, noted Salone president Claudio Luti, was to provide designers and planners with the opportunity of finding a mixture of creativity and the industrial capacity to interpret and represent it.

“In order to preserve and grow our position of leadership, we need to channel our commitment into fostering the ideas and the projects as well as the passion that shines through from the work, the products and the events. We can no longer think in terms of the Salone as just a trade fair, although it clearly needs to retain its commercial function, but the market is asking us and obliging us to keep our sights firmly fixed on creating experiential events that muster emotions and help people dream, leaving the memory of a moment, an object, a meeting or even a business indelibly etched on their minds.”

More than 2,000 exhibitors overall, 34 per cent of them from countries outside Italy, displayed their products and services at the fair; and 343,602 people attended from 165 countries.

The next edition of the Salone, together with the biennial Bathroom,
Kitchen and FTK (Technology For the Kitchen) exhibitions,
will be held from 17 to 22 April 2018.

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