Interview with Christina Poveromo
Estuco Interiors is a well-established company. Can you tell us how you started?
Christel and I formed a business partnership together in 2000 after having known each other for many years. The timing was perfect as we had been offered two show flats in Los Arqueros, which gave us so much work. The rest is history!
How have you evolved over the many years you have been on the Coast?
We started off in the La Campana industrial estate with three large showrooms and a studio. In the early years we had so much work that a 12-hour day was normal, but when the crisis of 2008 hit we quickly realised that we needed more exposure and made the decision to invest in our future and move to Centro Plaza, where we have never looked back. We now have four units which make up two large showrooms.
Do you have a certain style or look that you follow?
We tend to have an eclectic style. If we are designing a very modern home, for example, we will always add some antiques or ethnic pieces. Our designs tend to be neutral palettes using rich but natural fabrics with accents, such as strongly-patterned cushions and beautiful artwork.
How would you summarise the market at present and how you fit into it?
The market is growing and we are never short of new projects. Our main clientele are Scandinavians, which suits our design style perfectly. We also work with several property developers who want a beautiful decoration to finish off the house and make the sale.
What do you most enjoy about your work?
Every day is different. We enjoy meeting new clients and starting new projects. No two projects are ever the same and it’s always exciting sourcing new products from all over the world.
What is your vision for the company?
Our vision is to carry on marking beautiful homes for our clients. We have a wonderful team who all love their work. We are multilingual, speaking Swedish, Danish, Spanish and English. We aim to always have new, exceptional and different pieces in our showroom, as we now have a reputation for our wonderful products, with many returning clients.
We have recently completed two amazing properties in Norway. We have one shop dedicated to Farrow & Ball and Designs Guild paint, and many brands of wallpaper, artwork and decorative items. We have one of the largest collections of curtain and upholstery fabrics on the Coast.
Estuco Interior Design
Centro Plaza, Nueva Andalucía, Marbella
Tel (+34) 952 810 633
firstname.lastname@example.org / www.estucointeriors.com