Open Road – Rolls-Royce

Bespoke Design and Craftsmanship

In 2017 Rolls-Royce marked its 114th year as one of the world’s most iconic luxury brands, and in early 2018 the venerable British car manufacturer has been looking back on a period in its history that “elevated Bespoke to unprecedented new levels”. Indeed, as the company notes, “Today, almost every motor car that leaves the Home of Rolls-Royce in Goodwood (England), is Bespoke.” To mark that significant development, Rolls-Royce offered “a snapshot of some of the finest examples of Bespoke design and craftsmanship to be completed by the luxury house over the past 12 months”.

Sweptail: This “automotive equivalent of haute couture” draws on the lineage of 1920s and 1930s Rolls-Royce motor cars. The client’s vision was for
a coachbuilt two-seater coupé featuring a large panoramic glass roof. New Phantom and The Gallery: At the heart of the new Phantom’s design aesthetic is The Gallery, a contemporary and luxury reinterpretation of a motor car’s dashboard and instrument panel – described as “an art gallery
on wheels”.

Dawn and Wraith at Porto Cervo: Two motor cars were created in honour of the Rolls-Royce Summer Studio in Porto Cervo (Sardinia), a Dawn
drophead coupé and a Wraith Black Badge being commissioned “to encapsulate the essence of this beguiling island”. Dawn adopted a nautical theme, “evoking emotions of a languid Mediterranean sojourn”; while the Porto Cervo Wraith “playfully emulates Sardinia’s night-time ambience”.




Spirit of Calligraphy Ghost: A special one-off commission unveiled in Dubai, the Spirit of Calligraphy Ghost draws its design inspiration from the ancient art of Arabic calligraphy. “Words are harmoniously moulded
into shapes, creating a unique effect where texts and images become one.” Ghost Elegance: Commissioned for an individual collector, the

Ghost Elegance became the first motor car to be finished in a paint infused
with diamonds. Named “Diamond Stardust”, the paint incorporates 1,000 diamonds crushed to form a very fine powder.

Dawn in Fuxia: In 2017, U.S. collector Michael Fux was presented with his 10th Bespoke model from Rolls-Royce. Following a visit to Pebble Beach in 2016, where he collected a cluster of eye-catching fuchsia petals,
he challenged the team at Goodwood with a commission to bring a striking new colour, and they created the “Dawn in Fuxia”, reserved exclusively for Fux to use.

Dawn B50 for Hotel Byblos: In celebration of the 50th anniversary of the Hotel Byblos in Saint-Tropez, Rolls-Royce revealed the Dawn B50, a motor car “inspired by the warmth and vibrancy of the Côte d’Azur”.

Silver Dawn Tribute: Prominently displayed at the home of Rolls-Royce is a rare 1952 Silver Dawn, one of very few ever made. It was sold new to a customer in Canada, and in 2017 a commission was received for
a Dawn to pay homage to the car during its 65th anniversary year. Finished in two-tone Midnight Sapphire and Jubilee Silver, the new Dawn closely emulates the original finishes of the 1952 motor car.

South Korean Inspiration: Unveiled at the British Embassy in Seoul, the Bespoke Collection for Korea “embraced the aesthetic heritage of South Korea with a contemporary flare”. The Ghost Seoul Edition reflects colours
that grace the country’s Taegukgi national flag, finished in bright Andalucian White with a twin coachline in Cobalto Blue and Mugello Red – together with a hand-painted Bespoke motif that captures the silhouette of the iconic Namsan Seoul Tower.

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